Bill Carlin: From E-Commerce Seller to 3PL Leader | Fulfillment Unpacked
Bill Carlin went from selling millions on Amazon to running Shipmate Fulfillment — a 3PL that’s built on communication, community, and surviving the wildest peaks in e-commerce.
In this episode of Fulfillment Unpacked, Bill shares:
- How he pivoted from merchant to 3PL founder
- Why communication is the #1 key to handling sales spikes
- Behind-the-scenes stories from COVID toilet paper craziness to delivering 200,000 Christmas gifts
- How networking with other operators leads to game-changing ideas
Whether you’re a warehouse operator, e-commerce seller, or logistics pro, you’ll walk away with strategies you can use to improve operations and build lasting partnerships.
Subscribe for more real stories and strategies from 3PL operators and industry leaders.
In this episode of Fulfillment Unpacked, Bill shares:
- How he pivoted from merchant to 3PL founder
- Why communication is the #1 key to handling sales spikes
- Behind-the-scenes stories from COVID toilet paper craziness to delivering 200,000 Christmas gifts
- How networking with other operators leads to game-changing ideas
Whether you’re a warehouse operator, e-commerce seller, or logistics pro, you’ll walk away with strategies you can use to improve operations and build lasting partnerships.
Subscribe for more real stories and strategies from 3PL operators and industry leaders.
Creators and Guests

Host
Scott Harward
I’m Scott Harward, CMO at Boxtalk and longtime marketing strategist for brands and 3PL operators. I’ve led teams that drove millions in revenue growth, built tools that turn data into clarity, and founded podcasts and projects that connect operators and leaders. Marketing is my craft, but building systems and communities that last is my real obsession.
